How to Get a Barcode for Your Product

Retail barcode packages (EAN-13 format) can be purchased on our Retail Barcodes page.

You can also order by email (we will send you a pro forma invoice so you can pay by bank transfer).

What will I get?

If you order a standard retail barcode pack, we will email you the barcode numbers with the images as an attachment.

You will receive:

– a unique EAN-13 barcode number
– a PDF warranty certificate
– Barcode images (4 different formats: jpeg, pdf, png, svg)
– Barcode registration on
– Instructions for How to Use your Barcode

You can then easily incorporate the barcode images into your product packaging and start using your barcode. When a retailer first receives your barcode and product, they scan the barcode into the system and enter the product information. After that, every time the barcode is scanned at the till, the product information is automatically displayed.

The official retail barcode size is 37.29×25.93mm. The barcode can officially be reduced to 80% of this (i.e. around 20x30mm) without affecting scannability, but if it is reduced much more than this, barcode scanners will occasionally have difficulty reading the barcode. Also, some retailers require the barcode to meet minimum specifications, so if possible the barcode should be larger than 80% of the standard size. Full specifications can be seen here.

EAN-13 Barcode Image
EAN-13 Barcode Image


What more can you get?

1. ITF-14 Carton Codes

These are barcodes for the outer cartons made from your EAN-13 barcode for use on cartons of a set quantity of the item. i.e. a box of 12 may have an ITF-14 carton code on them. These are required by some retailers, but are not always needed.

2. ISBN or ISSN Images

These are only required for books and magazines.